:: Business Strategy & Planning
This course is currently not planned for the near future. To express your interest in this course please contact us
This one-day seminar with Brian O’Kane, Managing Director of Oak Tree Press and author of several key business planning texts, explains in practical terms:
- The importance of strategy;
- How to develop a strategy, taking into account the external and internal environments;
- How to develop a business plan based on that strategy.
:: Aimed At
It is aimed at SME owner/managers.
:: Course Objective
At the end of the course the participant will be able to:
• Appreciate the importance of strategy.
• Develop a strategy for the business
• Undertake the process of business planning
• Integrate strategy and business planning
• Write a business plan.
:: Course Content
Growing a business can mean:
- Adding turnover or making it more profitable
- Adding market share in existing markets or seeking out new ones
- Adding features to existing products or services or developing entirely new ones
- Adding more staff or replacing existing staff with more efficient, automated systems
… or all (or none) of the above, depending on your own situation.
Strategy is the starting point for business planning – because, if you don’t know where you want to go, there’s little purpose planning how to get there.
In good times, you want to grow your business - which could mean increasing staff, increasing turnover, increasing profitability, or all of the foregoing. Strategy helps you here.
In bad times, all you want to do is stay in business! Strategy helps you, not only to stay in business, but also to position yourself ready for the upturn.
:: Planned Outcome
At the end of the course the participant will be able to:
• Appreciate the importance of strategy.
• Develop a strategy for the business
• Undertake the process of business planning
• Integrate strategy and business planning
• Write a business plan.
Each participant will receive a free copy of Growing your Own business: A Workbook (Ron Immink & Brian O'Kane)
:: Certification Details
:: Trainer Biography
Brian O'Kane is an award-winning, best-selling and standard-setting small business writer, editor, publisher and trainer. As the founder and managing director of Oak Tree Press (www.oaktreepress.com), Ireland's leading business book publisher, Brian has written (or co-written) over a dozen books, and edited two of the world's largest circulation accounting magazines. He writes and speaks regularly on small business planning and strategy.