:: Getting results in Online Marketing
This course is currently not planned for the near future. To express your interest in this course please contact us
How to turn good online sales prospecting into great online selling.
Highly focused, with lots of 'to the point' ideas for
- Converting visitors to your website into paying customers.
- Building opt-in mail marketing lists.
- Developing valuable and relevant inbound links to your business website.
:: Aimed At
Businesses who wish to promote their product or services on line by utilising the Internet. This powerful half day course is non-technical and is aimed especially at owner managers and senior marketing personnel who want to cut through the mountain of irrelevant material and get straight to where the rubber hits the road.
:: Course Objective
Its packed with the most effective online marketing techniques and inspiring ideas, tips , insider secrets and strategies for turning your website into a highly tuned 24/7 global sales rep. to help you grow your sales.
:: Course Content
On this course you will learn:
Structuring Landing Pages for Visitor Conversion:
You will
- know the pitfalls of using your home page to support product or service targeted campaigns, and appreciate the need for single-objective Landing Pages that convert your prospects into living, paying customers.
Building Authority using the internal link structure of your Website
...the very latest thinking in refining your website's internal link structure to build "authority" for search engine spiders.
Building e-Mail Marketing Lists
• Appreciate the most effective opt-in list building techniques, understand what "permission" is in e-Mail marketing and how responsible list management maintains consistent results.
• Understand how viral marketing methods can be used to bring targeted traffic to your website and how to engage and capture that traffic using content that is relevant and compelling.
e-Mail Marketing
• Get a practitioner's view of legislation governing e-Mail marketing in EU and US
• Understand the perceived shortcomings in Irish and European Law as it applies to unsolicited commercial email, how you can engage e-Mail Marketing safely and the risks you incur by engaging e-Mail Marketing in a naive or irresponsible manner.
Developing Inbound Links
• What are the most popular and most effective methods used to build inbound links to your website.
• Identify the most valuable and most relevant links for traffic building and for search engine optimisation purposes.
• Understand inbound links as a key component in search engine placement against competitive keywords, where to look for them and how to assess and measure their overall quality score.
"Link-Baiting"
You will understand
• the simple processes involved in producing vanilla-flavour, keyword-targeted, value-oriented viral marketing collateral and how to get it distributed on the internet as "link bait".
• why link-bait can be so effective in attracting targeted traffic to your website and how a steady stream of viral marketing collateral builds your presence on the search engines over time for sustained momentum.
:: Planned Outcome
To equip you with the most effective online marketing techniques and inspiring ideas, tips , insider secrets and strategies for turning your website into a highly tuned 24/7 global sales rep. to help you grow your sales.
No waffle, just genuinely valuable practical material presented in an inspiring and entertaining way