:: News and Magazine Management
This course is currently not planned for the near future. To express your interest in this course please contact us
A recent survey of different symbol group stores in Ireland showed that sales turnover from newspapers and magazines was the same as that from delicatessen. However the news agency is perceived as being much less profitable and with higher risks. One of the most difficult areas of managing a retail store with a newsagency is ensuring that all credits are received from unsold newspapers and magazines.
Newspapers & Magazines should be ‘’The Perfect Product’’
They seem to fit the bill perfectly with
• Minimum investment in equipment with little or no running costs
• Acceptable gross profit margin – 25% on average
• Full sale or return
• Good consistent customer demand
• Recession proof
However the perception and experience of many retailers is somewhat different and they regularly lose money in this section due to late or incorrect returns.
Returns -- The Main Problem
The strict returns procedure operated by suppliers is regarded as the main stumbling block for many retailers. There are vital pieces of learning required to ensure the correct procedures for getting credits on unsold stock are followed consistently and you really need to be aware of them if you want to maximise your store profits.
This course focuses on ways of maximising your profits in this section. It addresses the
• background to the changing nature of news and magazine purchases in Ireland including the distributors, retailers and customer trends
• Price elasticity
• Importance of managing sales and un-solds
• Making news & magazines as central to overall store profitability as say the delicatessen
:: Aimed At
Retail Owners & Managers with a Newsagency (Newsagents, Convenience Stores & Supermarkets
:: Course Objective
Maximising Profits from your Newsagency
‘’How to stop losing money and how to make more’’
:: Course Content
Come to this course and learn to fully understand
• How the system works
• How to overcome the obstacles placed by the distributor in terms of unsolds procedures and box-outs
• How to communicate with those suppliers in order to maximise profitability and minimise stock losses
Once you have learned to master this procedure then there is little risk associated with running a successful and profitable news-agency.
:: Planned Outcome
At the end of the course each participant will be able to
1. Read invoices from the four main suppliers
Irish Independent Irish Times
Eason Newspread
2. Stabilise deliveries to the store and avoid box-outs
3. Minimise sellouts and understand their ‘real cost‘ to your store
4. Maximise profits
5. Implement a plan to encourage cross purchases and have a better understanding of how the ‘ideal’ newsagency works.