:: Small Business Management Programme
This course is currently not planned for the near future. To express your interest in this course please contact us
This four day training programme aims to equip entrepreneurs with practical knowledge, skills and confidence to develop their business.
The programme introduces entrepreneurs and owner/managers to the tools required to become more competitive in a challenging environment, and to develop a range of skills to help run a better business.
The Programme will provide an opportunity for the entrepreneur to analyse his/her business and ideas with the support of the programme consultant/mentor.
This course will run on:
April 1st, 8th, 15th and 22nd @ The Adult Education Centre, Kenmare
Cost - €100 - heavily subsidised by Skillnets - normal price €500 - huge savings!
:: Aimed At
This programme will be of particular benefit and interest to those:
‹ Considering starting a new Business;
‹ In the early stages of starting a Business;
‹ Already in an established business but would benefit from formal training in the core skills required to manage and develop the business.
:: Course Objective
The programme aims to equip entrepreneurs with practical knowledge, skills and confidence to develop their business.
The purpose of one to one business mentoringis:
‹ help identify key business issues;
‹ gain knowledge and ideas as how to deal with these issues;
‹ develop plan to implement the necessary actions in the business.
:: Course Content
The Programme will run for four full days with contents as follows:
FUNDAMENTAL STEPS TO STARTING A BUSINESS & INTRODUCTION TO BUSINESS PLANNING:
‹ Assessing yourself as a business person
‹ Assessing your business idea
‹ Initial Planning - basic research i.e., markets, competitors, suppliers, etc.
‹ Developing the foundation of your business i.e., legal structures, insurance
‹ Initial Financial Analysis - income requirements, identifying operational costs, determining viability and sources of finance
‹ Managing your time effectively when developing and running a business
‹ Business planning
‹ Sources of useful information and advice for start ups
STRATEGIC BUSINESS DEVELOPMENT & PLANNING
‹ Business and Structure Analysis
‹ Market research
‹ Competitive analysis
‹ Analysing external factors - Opportunities and Threats
‹ Setting strategic aims and objectives
‹ Developing a strategic plan
MARKETING STRATEGY
‹ Identifying existing and new markets
‹ Target Marketing, Market Segmentation
‹ How the product/services meet the customer's needs
‹ Features and benefits of product/service
‹ Unique Selling points
‹ Positioning of the produce and branding
‹ Pricing policies
‹ Promotions/choice of medium
PRICING & FINANCIAL PLANNING
‹ Analysis of your cost structure
‹ Pricing Strategies
‹ Cash flow planning
‹ Invoicing and debt collection
‹ Sources of Finance
‹ Bookeeping, Revenue returns, Self assessment taxation and VAT
:: Planned Outcome
ONE TO ONE CONSULTANCY WITH EACH PARTICIPANT
Each participant will be encouraged to avail of email and telephone support with Tom O'Leary during the programme.
Each participant will be offered a one to one consultation to prepare an action plan at the end of the programme.
:: Certification Details
:: Trainer Biography
TOM O'LEARY
Tom O'Leary holds a Degree in Business Studies and is a graduate member of the Marketing Institute of Ireland, and has worked for a number of years in an Enterprise Advisory role within the Local Development Sector in Dublin and Kerry.
He specialises in developing targeted programmes to potential and existing small businesses. He has developed a very successful Small Business Management Programme for Kerry County Enterprise Board, and has also developed shorter programmes for Local Development Company clients in Kerry and Limerick.
Tom provides mentoring and consultancy services for many start-up businesses in various sectors on business development, market research, financial management, marketing and business planning.