Certificate in Revenue Management

1,240.00 (non-member) 695.00 (member)

Apply now for an accredited Level 7 Certificate in Revenue Management – delivered in conjunction with Munster Technological University. Suitable for those working in the hospitality industry, learn the importance of revenue management, front office operations, CRM, business reporting and direct marketing.

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  • Duration: 12 weeks
  • Location: Online
  • Qualification Achievable: Level 7 Special Purpose Award
  • Start Date: 9th February 2021


Programme Description

This course is suitable for those working in the hospitality industry.

Level 7 Special Purpose Award.

Topics covered include:

Revenue Management for the Hotel Industry – The role of a revenue manager, ethics and revenue management value, the pillars of pricing, Strategic &; Differential pricing, pricing strategies &
models, Demand forecasting & strategic pricing, overbooking, Inventory management, Distribution channel management and revenue performance metrics.
Front Office Operations & Customer Relationship Management – Selling hotel facilities, statistics &
reports, the guest profile, individual & group reservations, PMS, CRM &  GDS systems, distribution channels,
customer typologies, managing customer contact.
Business Reporting – Practical skills in the analysis of business data, Model for computation, Datasets
and problem-solving and analysis techniques to support business decision-making.
Digital Marketing – Knowledge and skills to plan, implement and manage a digital marketing campaign.
Characteristics, advantages and disadvantages of digital marketing tactics. Digital channels to support strategic communications and commercial objectives.

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