Programme Description
This course is suitable for those working in the hospitality industry.
Level 7 Special Purpose Award.
Topics covered include:
Revenue Management for the Hotel Industry – The role of a revenue manager, ethics and revenue management value, the pillars of pricing, Strategic &; Differential pricing, pricing strategies &
models, Demand forecasting & strategic pricing, overbooking, Inventory management, Distribution channel management and revenue performance metrics.
Front Office Operations & Customer Relationship Management – Selling hotel facilities, statistics &
reports, the guest profile, individual & group reservations, PMS, CRM & GDS systems, distribution channels,
customer typologies, managing customer contact.
Business Reporting – Practical skills in the analysis of business data, Model for computation, Datasets
and problem-solving and analysis techniques to support business decision-making.
Digital Marketing – Knowledge and skills to plan, implement and manage a digital marketing campaign.
Characteristics, advantages and disadvantages of digital marketing tactics. Digital channels to support strategic communications and commercial objectives.
