Course Name: Certificate in Revenue Management
Start Date: Dec 14th 2020
Duration: 12 weeks (Finish Date: April 30th 2021)
Delivery: 3 half days/week on-line
Qualification: Level 7 Special Purpose Award
Cost: Fully Funded by Skillnet South Kerry
- Revenue Management
- Business Reporting
- Digital Marketing
Summary of Modules:
The role of a revenue manager ethics and revenue management value, the pillars of pricing, Strategic & Differential pricing, pricing strategies & models, Demand forecasting & strategic pricing, overbooking, Inventory management, Distribution channel management and revenue performance metrics.
Front Office and Customer Relationship Management
Selling hotel facilities, statistics & reports, the guest profile, individual & group reservations, PMS, CRM & GDS systems, distribution channels, customer typologies, managing customer contact.
Practical skills in the analysis of business data. Model for computation, Datasets and problem-solving and analysis techniques to support business decision-making.
Knowledge and skills to plan implement and manage a digital marketing campaign. Characteristics, advantages and disadvantages of digital marketing tactics. Digital channels to support strategic communications and commercial objectives.
Who should apply: Those who are unemployed with relevant experience in the industry and who want to upskill. This course is geared at previous or potential reservations/revenue managers, Front office managers/supervisors, general managers and deputy managers as well as members of the sales team.
Entry Requirements: Level 6 qualification or equivalent with relevant work experience
Closing date for applications : 27th November 2020